Category: Insights

There’s no debating the importance of data for businesses. From understanding customer behavior to onboarding new employees to creating effective marketing strategies, data can influence and inform virtually every aspect of an organization. But, the downside to collecting and using data is the sheer amount of it which can put a strain on a company’s […]

As organizations continue to manage more and more data, many of them are increasingly turning to graph technology to leverage data for decision making. In fact, analysts predict that by 2025, 80 percent of knowledge and analytics improvements will be made using graph expertise. That number is currently at ten percent which means that we’ll […]

It’s hard to find a business that isn’t collecting, analyzing, and processing huge amounts of data to inform and influence decision making. Because big data is so critical to how a business operates, it’s equally important to understand how this information is handled and what procedures are being used to manage the lifecycle of data.  […]

In a world overrun by 24/7 information, it’s easy to get overwhelmed or misunderstand insights we glean. This holds true for businesses too, which must be sure they are making evidence-based decisions, developing the right strategies, and hitting goals.  While data can be an invaluable resource for businesses looking to make better and smarter choices, […]

Context is critical in just about every aspect of our lives. From a young age we teach children to use “context clues,” when first learning to read. When making a major purchasing decision, such as buying a car, we use the context of how many miles it has and whether it’s been in an accident […]

There are a thousand reasons the pen is mightier than the sword – the power of narrative can create bonds and shape our sense of the world around us. Storytelling can help us understand our purpose and place in the community, the workplace, family, and much more. And the same is true of the power […]

Most companies have turned to data to guide and inform critical decision making. And while most organizations have all the data they need (and then some) there is still a large gap between collecting data and using it for decision making. For businesses to stay competitive and keep up with the ever-changing digital landscape, they […]

Establishing hiring practices, recruiting, filling positions, and growing teams are all challenges that most businesses face. While there have been some good solutions in the past, such as outsourcing to professional recruiters or restructuring job positions, data science now provides a more promising long-term alternative. Many companies are now using big data to create a […]

Many businesses across multiple industries leverage data to provide insights into crucial organizational aspects, such as sales, audience engagement, customer service, and the performance of products and services. With the massive volume of information collected on a daily basis, it’s imperative that businesses find ways to analyze and understand it to guide and inform decision-making.  […]

The value of data usage in businesses has been skyrocketing, and it will only continue to increase as technology evolves. Along with that increase comes the demand for data science and the ability to understand and leverage insights from data. If you operate a small business, utilizing the data you’re collecting could help you grow […]

Businesses need to refine their operations continuously so they can provide better customer service, innovate new products or services, and stay competitive. One way to do this is through data-driven decision making which leads to smarter and more informed choices and ensures that a business is taking into account the needs and behaviors of stakeholders […]

Information is critical to the success of businesses across virtually every industry. This is because an advanced understanding of the implementation, impact, and consequences of data on a company can lead to smarter decision making, resulting in better outcomes and enhanced processes. In fact, according to a 2016 McKinsey report, companies that embrace data and […]

Debunking Common Misconceptions About Data Storytelling Data has grown in significance over the years. So much so that just about every aspect of our lives is influenced by how we analyze and understand data. Indeed, big data plays a role in just about every industry and can guide strategic decision making for business. Because data […]

Our world is awash in data. It comes at us from all directions and from many sources. From the news, social media, analytics platforms, magazines, books, blogs… the list goes on. For the average person, it can be challenging to parse through everything and decide what to pay attention to. And it’s no different for businesses. But, collecting data and making sense of it is critical to businesses and can help stakeholders make smarter decisions.

Our world is awash in data. It comes at us from all directions and from many sources. From the news, social media, analytics platforms, magazines, books, blogs… the list goes on. For the average person, it can be challenging to parse through everything and decide what to pay attention to. And it’s no different for businesses. But, collecting data and making sense of it is critical to businesses and can help stakeholders make smarter decisions.

Our world is awash in data. It comes at us from all directions and from many sources. From the news, social media, analytics platforms, magazines, books, blogs… the list goes on. For the average person, it can be challenging to parse through everything and decide what to pay attention to. And it’s no different for businesses. But, collecting data and making sense of it is critical to businesses and can help stakeholders make smarter decisions.

Data is everywhere and more and more businesses are realizing the benefit of harnessing them to develop critical insights and stay competitive. With companies investing in data science teams and roles, there is already a good understanding of why data literacy is important but visual literacy is a term that might be less well-known. 

So what exactly is visual literacy and how does it impact data analysis and visualization? It can seem like they’re one in the same but there are important distinctions that can help us better understand the ecosystem of data analysis and visualization.

The healthcare industry faces a multitude of challenges in handling the vast amounts of information it works with. From patient data to clinicians’ performance to health stats of different populations, healthcare is awash in information that is critical to the industry. So how do all the different stakeholders in the industry make sense of this information? That’s where data contextualization comes in. Understanding and identifying correlations, patterns, and trends in data is the link between data gathering/analysis and actionable insights. 

While the opportunities for the healthcare industry to leverage the power of data contextualization are limitless, in this article, we’ll dive into three examples of how this approach can make a difference in healthcare – from solving problems to uncovering new trends and patterns. 

Data analytics and visualization have become critical elements to most businesses across many sectors. These tools allow them to better interpret, analyze, and draw conclusions from data, especially statistical data that can be confusing or overwhelming to anyone who isn’t a data scientist. When organizations want to monitor their performance in real-time, they turn to data visualization to help them translate those large numbers into something that makes more sense and can help them make informed decisions that drive the business forward. 

While most types of businesses can benefit from some kind of data analytics and visualization, there are a few industries for whom data is their bread and butter. Without data, these industries would struggle to keep customers happy, meet their goals, and in some cases, keep their business functioning. 

If your business is unsure about diving into the world of data, keep reading to see if your industry is one that can most benefit from data analytics and visualization.

Technology has changed the way we interact with data and information across all areas of our lives. With the 24-hour news and social media cycles, we’re inundated with information that can be overwhelming to digest and understand on our own. Fortunately, we now have our choice of powerful tools to collect, store, present, and understand data. Because data can be so powerful, it’s important that end users understand it, and with data analytics and visualization tools, it can be so much easier to identify trends and patterns. 

Many sectors are moving toward data-driven decision making and leveraging the power of information. Colleges and universities are no exception and there are many strategies they can employ to make sense of their data. Data visualization is one such tool and it’s been found to improve student success, resource allocation, persistence rates, and more. In fact, effective data analytics software and visualization can help improve a school system overall.  

Keep reading to learn more about how data visualization can benefit higher education institutions. 

With the increasing number of people using electronic devices to stay connected to the world, the volume of information that we all digest has exploded exponentially. But human brains can struggle to understand and make sense of all this data so we often rely on abstraction and analogy to help. Data visualization is a combination of these two things and can help businesses comprehend big data and take action. As such, visualization can be critical to the success and growth of a company. 

If you think your business could benefit from a better understanding of its data, keep reading to learn how to create compelling stories to inform and influence decisions. 

Analytics and machine learning used to be just catchy buzzwords tossed around in the business world, but they have entered the mainstream today. Companies now know how valuable data is, which has magnified the importance of implementing data visualization to better understand their meaning. But, it can be confusing and overwhelming to understand how best to leverage data visualization and many companies do it differently. However, there are a few tips that data visualization pros use that can benefit your business. Keep reading for a few best practices for handling, analyzing, and interpreting bulk quantities of information.

Data visualization is becoming increasingly essential for any business. It represents statistics and other complex information in a more tangible way, making it easier to understand. A deeper and clearer understanding of data is a critical component in research and decision-making, driving industries forward by enhancing narratives and clarifying ideas that are otherwise hard to grasp.

Over the past few decades, unit charts have proven to be a critical tool that businesses can use to leverage data for better decision-making. For businesses of all sizes, unit charts are valuable resources that use basic analytics to guide even the most complicated decisions. However, many people don’t understand how they can start using this tool to their advantage and can get overwhelmed learning how to use them. 

We’ve laid out a few tips on how to get started using unit charts to simplify the concept and help your business implement them successfully.

The need for data has become an intrinsic part of modern commerce and allows businesses to inform and execute their strategies for maximum success. Whether it’s in the context of setting up a social media campaign or a search engine optimization strategy, data play a crucial role in any strategy’s success because of how they provide vital insights. When used correctly, a business can make smarter decisions, improve outcomes, and increase efficiency with the help of insights gleaned from data. 

While many companies have recognized the benefits of using data, there are also a lot of organizations struggling to use data effectively. It’s very easy to collect data but making sense of it and using it to make decisions and set strategies can be a whole other story. If your business is in this camp, don’t worry, you’re not alone. Using data effectively is a widespread challenge, but there are also solutions.

Keep reading to learn why some companies struggle to use data and the lessons your business can learn from them.