The Singapore Institute of Technology and the Institute of Singapore Chartered Accountants recently conducted a study on small and medium-sized enterprises (SMEs) which revealed that about 70% of the 500+ SMEs surveyed had not yet adopted data analytics, with many relying on spreadsheets and databases to store and use their data. This finding suggests a lack of awareness or understanding of data analytics and the benefits it can offer businesses. Additionally, of the 70% of SMEs not using data analytics, half of them reported they had no intention of doing so in the future. With the success of many SMEs, and their positive contributions to world economies, they could be missing out on achieving more growth and a better understanding of their business.
Meanwhile there are many companies who have made the switch to using advanced data analytics and commercial machine learning, a trend that could leave some SMEs in the dust. So how exactly can using data analytics benefit small businesses? Keep reading to learn more about this innovation and why your small business may want to leverage it for success.